The new visual identity highlights the company’s pioneering spirit and commitment to Brazil’s development, reflecting its 87 years of purpose.
Group Ultra celebrates this year the 25th anniversary of the company’s initial public offering. In 1999, Ultrapar was a pioneer by going public simultaneously on B3 – Brasil, Bolsa, Balcão (B3) and the New York Stock Exchange (NYSE). The following year, the company became the first in the country to offer all its shareholders tag-along rights at 100% of the value of offers for control. In 2011, it continued its governance best practices by aligning shareholders’ interests through the conversion of preferred shares into common shares, with voting rights on a 1-to-1 ratio. To celebrate this legacy, Group Ultra unveils its new brand, which reinforces its pioneering spirit and commitment to Brazil’s development and its shareholders.
The new brand was created by capturing the essence of Group Ultra, highlighting attributes that have accompanied the brand since its inception, such as the ability to make things real, courage, boldness, creativity, and a genuine commitment to a more dignified and just Brazil. This movement and energy in the company’s history are represented in the graphics, color palette, and new symbol.
